This Kent State University 8-page interactive recruitment brochure provides a vibrant overview of academic programs, campus life, and community. Featuring videos, animations, and infographics, it engages prospective students while offering detailed program information, admission requirements, and student testimonials. Designed for easy updates, it enhances recruitment efforts by showcasing Kent State’s dynamic environment and academic excellence.

The 2024 Power Wizard 20-page product guide has boosted sales conversions by equipping the sales team with a comprehensive resource for guiding customers through fencing system purchases. Featuring a detailed catalog of products and a clear layout, it simplifies decision-making and helps customers select the right items for their needs. This streamlined approach enhances customer confidence and supports personalized recommendations, driving increased conversions.

The AgraTronix Moisture Tester Product Guide highlights the brand’s leadership in digital moisture sensing for hay, grain, and wood. This 8-page guide showcases AgraTronix’s innovative range, featuring detailed product insights in a user-friendly layout that simplifies decision-making. By equipping the sales team with actionable information, it enhances customer engagement and reinforces AgraTronix’s reputation for excellence.

The trade advertising campaign for AGCO Parts highlighted Agratronix’s innovative AGCO private labeled hay moisture testers, Power Wizard electric fencing solutions, and AGCO private labeled grain moisture testing products. By emphasizing each product’s unique benefits, the campaign showcased their ability to address agricultural challenges and enhance efficiency. It positioned these tools as essential for simplifying farming processes, improving reliability, and boosting productivity.

The Fence Alarm product launch demonstrates my ability to craft and execute a multi-channel campaign that drives awareness, engagement, and sales. Informed by market research, I developed precise brand positioning and targeted messaging to maximize impact across channels. This strategic approach achieved immediate sales goals while building long-term customer loyalty and positioning the product for lasting success.

Building a brand identity transforms strategy into a vivid, memorable presence that resonates with audiences. DGVANA’s showcased examples demonstrate expertise in creating foundational identities, enabling companies to build cohesive brand experiences across guidelines, websites, and packaging. A strong brand identity ensures consistency, fosters engagement, and drives lasting growth and equity.

Built an omnichannel marketing plan  for Fence Alarm to boost brand visibility and drive sales across digital, social media, email, and in-store promotions. The strategy uses audience segmentation and tailored content to engage customers at every stage, combining digital campaigns with personalized email marketing and in-store promotions for a cohesive brand experience. A robust analytics framework ensures continuous optimization, maximizing ROI and driving sustained brand growth.

Developing the brand, positioning, and voice for Proven Performance Solutions (PPS) highlighted its 75 years of expertise in revenue enhancement and lean manufacturing. By analyzing core strengths and market opportunities, we created a sophisticated yet approachable brand identity that resonates with clients ranging from Fortune 500 companies to emerging enterprises. This foundation positioned PPS as a trusted leader in business transformation, driving growth through customized strategies and lean principles.

At Kichler Lighting, I served as Creative Project Manager, leading cross-functional collaboration with sales, R&D, marketing, product design, engineering, distribution, and C-level executives. I managed key product lines, ensuring projects aligned with strategic goals and market demands. My role involved overseeing creative development, producing visual assets, and streamlining processes to deliver high-quality results on time and within budget, enhancing Kichler Lighting’s market presence and supporting business objectives.

Creating a new direction for Kichler’s exclusive product line at Lowe’s transformed the brand’s market presence. I led the development of a visual identity that integrated lifestyle imagery and dynamic packaging, positioning Kichler as a premium brand. This strategy resonated with customers, elevated living spaces, and reinforced Kichler’s reputation for quality and style, driving consumer preference and solidifying its leadership in the lighting industry.

Effective Co-Marketing programs leverage brand synergy to create impactful campaigns that resonate with target audiences. By partnering two Baltimore-based industry leaders—one in wearable products and the other in building materials—the program uncovers new opportunities and optimizes product placement. This collaboration enhances brand visibility, amplifies reach, and drives mutual growth through well-coordinated marketing efforts.