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CREATIVE BRANDING & VISUAL MARKETING COMMUNICATION DESIGN PROFESSIONAL

How I Can Help You

Introducing DGVANA LLC, where innovative and strategic execution meets transformative brand execution and advertising. As an experienced Visual Marketing Communication Manager/Director, I specialize in providing strategic creative leadership to enhance brand visibility. With intuitive problem-solving skills and a knack for facilitating cross-functional collaboration, I boost brand recognition and engagement. From digital to traditional and merchandising visual communication design, I achieve strategic marketing success through a comprehensive approach. Let’s create visually compelling and immersive experiences together.

Visual Communications

Digital and print visual communications are a dynamic duo for reaching diverse audiences. Digital media engages viewers flexibly, while print provides tangible experiences. Integrating both strengthens brand identity, creating lasting immersive impressions.

Web Design

Web design goes beyond visuals, balancing art and science. Considering user experience, information architecture, and aesthetics, effective design captivates visitors, enhances usability, driving actions. DGVANA specializes in crafting engaging online experiences for business success.

Creative Business Strategy

Creative business strategy utilizes innovative problem-solving and market positioning to cultivate unique value propositions and competitive advantages, integrating imaginative thinking with strategic planning for adaptable growth in dynamic market environments.

Strategic Market Planning

Strategic market planning is crucial for sustainable success in dynamic markets. By analyzing trends, competition, and consumer behavior, businesses tailor growth strategies. I’ll align marketing with goals, seizing opportunities. Partner with DGVANA for strategic marketing success.

Brand Identity

At DGVANA, brand identity is more than logos and taglines; it’s about memorable visual, verbal, and emotional elements. I’ll craft cohesive brand representations to help you stand out, creating lasting impressions. Let’s bring your brand to life with DGVANA and discover effective identity.

Web Development

Web development transforms ideas into captivating online experiences. Partnering with skilled developers I’ll craft your website to meet your needs and industry standards. Using diverse languages and frameworks, we ensure responsive, user-friendly platforms, bringing your vision to life on the web.

Generating New Ideas. Solving Big Problems

Employing a comprehensive approach and a flair for immersive experiences, I guarantee your brand will make a lasting impact. By blending innovative design with strategic thinking, I ensure every project not only looks exceptional but also resonates deeply with your target audience. Whether it’s through dynamic visual storytelling, captivating graphics, or seamless user experiences, my goal is to elevate your brand’s presence and create unforgettable interactions.

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

Why DGVANA IS different

Don stands out among other strategic business creative resources with his unique ability to blend innovation and practicality. His approach brings a fresh perspective to every project, challenging traditional thinking and sparking inventive solutions. Don doesn’t just think outside the box; he redesigns it, creating strategic pathways that lead to uncharted territories of success.

Presenting the Work Showcase: A Look at Several Projects

I’ve had the privilege to contribute to diverse creative projects at DGVANA LLC, each with unique challenges and goals. With humility, I invite you to discuss their remarkable success and explore how I can assist you in achieving similar triumphs with your marketing communication needs. Together, let’s collaborate and create visually captivating and immersive experiences that leave a lasting impact.

Product Collateral Design & Production

The 2024 Power Wizard 20-page product guide has significantly boosted sales conversions by providing the sales team with a comprehensive tool for guiding both existing and potential customers through the complete fencing system purchase. This expertly crafted guide consolidates everything needed to build a robust electronic fence system into a single, authoritative resource, featuring a detailed catalog of hundreds of product SKUs—from high-capacity energizers to essential accessories. Its clear, organized layout streamlines the decision-making process, offering concise information on each component’s role in creating a secure containment system. By presenting all necessary products and their specifications in one accessible format, the guide enables customers to effortlessly select the right items for their specific needs, whether managing livestock or protecting against predators. Additionally, it enhances the sales team’s ability to address customer inquiries and provide personalized recommendations, leading to increased conversions and heightened customer confidence in their purchasing decisions.

Product Collateral Design & Production

The AgraTronix Moisture Tester Product Guide is a vital tool that highlights AgraTronix’s leadership in digital moisture sensing for hay, grain, and wood. As a globally recognized name for innovation and quality, AgraTronix’s products are distinguished by their integration with the latest technology and are private labeled for major tractor, combine, and baler brands worldwide. This meticulously designed 8-page guide serves as a comprehensive showcase of AgraTronix’s extensive range, providing detailed insights into each product’s unique features. Its user-friendly layout simplifies the decision-making process, making it easy for customers to choose the ideal moisture sensing solutions for their agricultural or industrial needs. By equipping the sales team with clear, actionable information, the guide enhances their ability to address customer inquiries and offer tailored recommendations, ultimately driving increased conversions and reinforcing AgraTronix’s reputation for excellence in moisture sensing technology.

Recruitment Collateral Design & Production

The Kent State University Office of Global Education’s 8-page interactive recruitment brochure offers a vibrant and engaging overview of the university’s academic programs, campus life, and community. This innovative brochure features dynamic multimedia elements such as videos, animations, and infographics, creating a visually captivating experience that draws in prospective students. By integrating these interactive features, the brochure allows potential students to explore detailed program descriptions, admission requirements, faculty profiles, and student testimonials in both digital and print formats. Designed for easy updates by the international team, it ensures the content remains current and relevant, reflecting Kent State’s dynamic campus environment and academic excellence. This interactive approach not only boosts engagement but also enhances the university’s recruitment efforts, attracting and retaining top international talent with its compelling presentation.

Brand Identity and Positioning

Building a brand identity is a pivotal step in transforming your brand strategy into a vivid, memorable presence. This exhilarating phase breathes life into your vision, crafting a connection that resonates deeply with both you and your audience. The showcased examples illustrate how DGVANA expertly creates foundational brand identities, setting the stage for companies to develop their products or services from the ground up. A robust brand identity forms the cornerstone of diverse elements—ranging from brand guidelines and websites to social media content and packaging—ensuring a cohesive and compelling brand experience. As brands evolve, their identities act as a guiding force, maintaining consistency and driving engagement, ultimately leaving a lasting impression and fostering sustained growth and brand equity.

Product Launch Strategy

The Fence Alarm product launch strategy showcases a meticulously crafted approach to successfully introducing a new product to the market. This portfolio piece highlights my ability to develop and execute a comprehensive multi-channel campaign that drives awareness, engagement, and sales. Informed by in-depth market research and analysis, I established a precise brand positioning that ensured the product’s value proposition resonated with the target audience. By creating targeted messaging and tailored creative assets, I maximized the campaign’s impact across various channels, building a strong market presence and fostering long-term customer loyalty. This strategic launch not only achieved immediate sales goals but also positioned the product for enduring success in a competitive landscape.

Omnichannel Marketing Plan

I developed an omnichannel annual marketing plan for the Fence Alarm, crafted to significantly boost brand visibility and drive sales through a diverse array of customer touchpoints. The strategy integrates digital, social media, email, and in-store promotions, creating a cohesive brand experience across all channels. Starting with a deep dive into audience segmentation and market analysis, the plan tailors messaging and content to resonate with key customer demographics at every stage of their journey. It leverages inbound digital campaigns, including search engine marketing, social media ads, and re-targeting, to capture online interest, while personalized email marketing nurtures leads and converts them into customers. Complementing these efforts, in-store promotions and point-of-sale materials enhance the digital strategy, creating a unified brand presence that drives immediate purchases. With a robust analytics framework in place, the plan enables continuous optimization of tactics, ensuring maximum return on investment and sustained brand growth.

Retail Point of Sale Tool

The point-of-sale video was created to serve as a virtual sales associate, guiding customers through the features and benefits of the Fence Alarm product with engaging and informative content. It vividly demonstrates how the Fence Alarm enhances livestock safety and security by offering a reliable solution for monitoring and managing fencing systems. By showcasing the product’s ability to keep animals contained and protected, the video highlights the significant time and effort it saves for ranchers, farmers, and homeowners. This not only streamlines fence maintenance but also provides peace of mind, allowing users to focus on other critical aspects of their lives. The video’s emotional resonance and clear illustration of real-life benefits make it a powerful tool for driving customer engagement and converting interest into sales, solidifying the product’s impact in the market.

Startup Branding - Inception to Completion

Developing a new brand, positioning, and voice for Proven Performance Solutions (PPS) was a dynamic venture driven by its team of seasoned executives, boasting over 75 years of expertise in revenue enhancement and lean manufacturing. The process began with a comprehensive analysis of PPS’ core strengths, market opportunities, and competitive landscape, leading to a distinct brand positioning that highlighted the team’s exceptional experience and proven results. Crafting a brand voice that balanced sophistication with approachability, we aimed to resonate with a diverse client base, from Fortune 500 companies to emerging enterprises. Strategic messaging and a refined visual identity were developed to establish PPS as a trusted partner in business transformation, underscoring its dedication to growth through customized strategies and lean principles. This innovative brand foundation not only positioned PPS as an industry leader but also set the stage for its continued success and expansion.

Creative Execution & Project Management

At Kichler Lighting, my role as Creative Project Manager required extensive collaboration with teams across sales, R&D, marketing, research, product design, engineering, distribution, and C-level executives. I oversaw three key product lines, ensuring each project aligned seamlessly with the company’s strategic goals and market demands. My responsibilities included managing intricate project details while driving creative development from concept through execution. I played a pivotal role in designing and producing collateral, merchandising materials, and digital assets, ensuring all visual elements were cohesive and communicated the brand’s message effectively. By coordinating with multiple departments, I streamlined processes and delivered high-quality results on time and within budget, bridging the gap between creative vision and technical execution to enhance Kichler Lighting’s market presence and support its business objectives.

Packaging & Merchandising Refresh

Creating a new direction for Kichler’s exclusive product line at Lowe’s involved a transformative approach that significantly elevated the brand’s market presence. I led the development of a progressive creative direction that redefined the visual identity and enhanced the consumer experience by integrating sophisticated lifestyle imagery and dynamic packaging. This new visual strategy positioned Kichler as the premium brand at Lowe’s, setting it apart from competitors and appealing to aspirational customers. The carefully selected lifestyle imagery resonated with the target audience, showcasing how Kichler’s products could elevate their living spaces. Complemented by innovative, attention-grabbing packaging, this cohesive presentation reinforced Kichler’s reputation for quality and style, driving increased consumer preference and solidifying its leadership in the lighting industry.

Co-Marketing Programs

Effective Co-Marketing programs harness the power of brand synergy to create impactful campaigns that resonate with targeted end users. By partnering two Baltimore-based industry leaders—one specializing in wearable products and the other in building materials—the program capitalizes on their shared market interests to uncover new opportunities and optimize product placement. This strategic alliance fosters a seamless integration of promotions, merchandising, trade advertising, and trade events, ensuring a cohesive brand message across all channels. The combined strength of these brands not only amplifies their reach but also enhances customer engagement through innovative and well-coordinated marketing efforts. As a result, the program drives mutual growth, elevates brand visibility, and opens doors to fresh market prospects.

I’m committed to crafting visually captivating experiences that transcend the ordinary. Through a seamless fusion of artistry and strategy, I aim for marketing excellence. Whether it’s breathtaking digital solutions or captivating traditional designs, I leave no stone unturned in ensuring your brand stands out. Join me on this remarkable journey to transform your brand into an unforgettable sensation.

Top Skills

Below you’ll find a few things I work hard at everyday in order to be the right choice for your marketing communication needs. With a relentless dedication to innovative and strategic execution, I’ll bring your brand to life through visually compelling digital and traditional communications that exceed engagement benchmarks.

  • Listening & Executing
  • Digital and Traditional Visual Communication Design
  • Strategic Market Planning
  • Branding and Brand Stewardship
  • Creative Copy and Content Management
  • Adobe Creative Cloud Multilpe Apps
  • Microsoft Office 365 Apps
  • Giving up donuts

LASting impressions

Utilize the power of social media marketing to showcase your services, products, or unique events. It’s an effective way to demonstrate and connect with potential customers. Don’t miss out on opportunities for marketing and publicity. Team up with DGVANA and let’s create a lasting impression together.

Media Scheduling

Audience Engagement

Choosing the Right Platform

Design Range

U

Analytics

Social Strategy

Captivating Client Testimonials

I have had the privilege of working with some incredible clients on their critical projects. From transforming rough concept strategies into finished, well-thought-out designs, to inspiring and activating call-to-action materials that exceeds expectations.

“Don’s unique ability to transform rough client concept strategies into finished, well thought form is what sets him apart from any marketing professional I’ve encountered.  I highly recommend him.”

Mark L.

Business Unit Leader, ICP Group

Patrica M.

Director of Brand Marketing, Sherwin Williams

Sarah M.

International Education Leader, Portage International Services

Reynold D.

IT Solutions Delivery Lead, Steris Corporation

Let’s Start Something new
Say Hello!

Looking to take your brand to new heights and captivate your audience? Look no further! At DGVANA LLC, to transform your creative marketing needs into impactful solutions. With a passion for turning ideas into reality, let’s collaborate and craft a truly unique brand experience that will leave a lasting impression. Reach out today and let’s build on its success together.

Connect with DGVANA

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